Jakub Chour
About Jakub Chour
Jakub Chour is the Head of Growth at HER App in Prague, Czechia, where he has worked since 2022. He has extensive experience in mobile marketing and growth, having held various roles in notable companies and specializing in app pricing strategies and user engagement.
Work at HER App
Jakub Chour has been serving as the Head of Growth at HER App since 2022. In this role, he focuses on driving user acquisition and optimizing revenue strategies for the mobile application. His expertise in mobile marketing and growth strategies is applied to enhance the app's performance in the competitive landscape of mobile applications.
Previous Experience in Mobile Growth
Prior to joining HER App, Jakub Chour worked at several notable companies in the mobile marketing sector. He was a Mobile Growth Helper at STRV from 2019 to 2020 and served as a Senior Mobile Marketing Manager at AppAgent from 2017 to 2018. Additionally, he worked as a freelancer specializing in mobile growth and revenue optimization from 2020 to 2022.
Educational Background
Jakub Chour studied Sociology at Univerzita Karlova v Praze, where he earned a Master's degree from 2005 to 2011. He also participated in an exchange program at Instituto Tecnológico y de Estudios Superiores de Monterrey, focusing on Human Resources and E-business in 2010.
Expertise in Mobile Marketing Tools
Jakub Chour specializes in utilizing various tools for mobile app growth and revenue optimization. He leverages Firebase, AppsFlyer, and Branch for tracking and enhancing app performance. His experience with Braze, a customer engagement platform, aids in improving user retention and engagement, while he employs SQL and Google Analytics for data-driven decision-making.
Career Development in Marketing
Jakub Chour has built a diverse career in marketing and technology. His roles have included Performance Advertising Consultant at H1.cz, Co-Founder and Lecturer at Digicamp.cz, and Chief Information Officer at QED GROUP a.s. His focus on dynamic pricing strategies and app pricing optimization has contributed to maximizing revenue potential in his various positions.