Amanda Hart
About Amanda Hart
Amanda Hart serves as the Senior Director of Content & Campaign Strategy at Hexagon AB, where she leads marketing initiatives and manages a team of strategists. With a background in marketing and brand strategy at companies like Stanley Black & Decker and Mission Media, she specializes in data-driven campaigns and go-to-market planning.
Current Role at Hexagon AB
Amanda Hart serves as the Senior Director of Content & Campaign Strategy (Corporate) at Hexagon AB. She has held this position since 2023, working remotely in the Washington DC-Baltimore area. In her current role, she leads the go-to-market planning and execution of marketing-led initiatives across various sectors, including construction and manufacturing. She manages a team of content, digital, and campaign strategists to ensure that marketing programs align with the overarching business goals of the organization.
Previous Experience at Hexagon AB
Prior to her current role, Amanda Hart worked at Hexagon AB as the Senior Director of Marketing (Corporate) from 2021 to 2023. During her tenure, she focused on developing messaging strategies aimed at increasing brand awareness and generating leads for divisional sales and marketing teams. Her experience at Hexagon AB contributed to her expertise in integrated marketing strategies.
Career at Stanley Black & Decker, Inc.
Amanda Hart's career at Stanley Black & Decker, Inc. spanned several roles from 2018 to 2021. She began as a Senior Brand Strategist for 10 months, followed by a position as Global Strategic Marketing Manager for two years. In 2021, she briefly served as Director of Marketing for five months. Throughout her time at Stanley Black & Decker, she was involved in developing marketing strategies that supported brand initiatives and drove sales growth.
Educational Background
Amanda Hart holds a Master’s degree in Professional Studies with a focus on Industrial and Organizational Psychology from the University of Maryland, which she completed from 2018 to 2019. She also earned a Bachelor of Science degree in Mass Communication from Towson University, where she studied from 2009 to 2012. Her educational background provides a foundation for her expertise in marketing and campaign strategy.
Early Career at Mission Media, LLC.
Before her roles in corporate marketing, Amanda Hart worked as an Account Manager at Mission Media, LLC. from 2013 to 2015. In this position, she gained experience in managing client accounts and developing marketing strategies, which contributed to her professional development in the marketing field.