Anabela Fernandes
About Anabela Fernandes
Anabela Fernandes serves as the Global Marketing Communications Director at Hexagon AB in Zurich, Switzerland. With over 15 years of experience in marketing communications, she has a strong background in digital marketing, content creation, and strategic consultancy.
Work at Hexagon AB
Anabela Fernandes currently serves as the Global Marketing Communications Director at Hexagon AB, a position she has held since 2022 in Zurich, Switzerland. In this role, she focuses on strategic and conceptual consultancy in marketing communications, particularly in driving product launches and creating segment campaigns for global applications. Prior to this position, she worked at Hexagon Geosystems, where she held the roles of Marketing Communications Manager and Senior Marketing Communications Manager from 2017 to 2022.
Previous Experience in Marketing and Communications
Anabela Fernandes has over 15 years of experience in marketing and communications across various organizations. She worked at THOMAS DAILY from 2013 to 2016, focusing on marketing and communication, including email marketing, SEO, SEM, and events management. Additionally, she served as a Communication Assistant at ALERT Life Sciences Computing, S.A. from 2008 to 2010, where she was involved in marketing, public relations, and event management. Her early career included a public relations internship at Avalanche d'Ideias in 2006.
Education and Expertise
Anabela Fernandes has a diverse educational background in marketing and communications. She graduated from Universidade do Minho with a degree in Social Studies - Public Relations from 2001 to 2006. She furthered her studies with a Post Graduation in Marketing Communications Consultancy at the Institute of Journalism, ESJ from 2009 to 2010. In addition, she completed various courses at Lisbon Digital School, including B2B Marketing Digital, Content Writing, and Digital Marketing in 2021 and 2023.
Skills and Tools Utilized
In her professional capacity, Anabela Fernandes regularly utilizes tools such as SalesForce and Google Analytics, which are integral to her daily work. She is known for transforming brand interactions through powerful campaigns and employs digital media platforms as key distribution channels for content generation. Her skill set includes excellent problem-solving abilities and a passion for creating compelling marketing communication concepts.
Recognition and Impact
Anabela Fernandes is recognized for her impassioned approach and colorful ideas in team settings. She has made significant contributions to the field of marketing communications, particularly in creating impactful product marketing strategies. Her extensive experience in both in-house and agency environments showcases her blend of creative and data-savvy skills, which have been instrumental in her career.