Heather Hinojosa
About Heather Hinojosa
Heather Hinojosa is a Content Strategist with over 15 years of experience in communication strategies, currently working at Hexagon AB. She has held various roles in brand and communications, including positions at Carestream Dental and AT&T Advertising & Publishing.
Current Role at Hexagon AB
Heather Hinojosa serves as a Content Strategist at Hexagon AB since 2021. In this role, she focuses on developing and implementing content strategies that align with the company's objectives. Her work involves enhancing brand visibility and engagement through effective communication initiatives. With her extensive background in content management, she contributes to the overall marketing strategy of Hexagon AB.
Previous Experience at Carestream Dental
Heather Hinojosa held multiple positions at Carestream Dental from 2009 to 2021. She worked as Global Online Content Manager, Senior Communications Manager, Communications Manager, and Global Director of Brand and Communications. Her responsibilities included managing communication strategies, enhancing brand awareness, and overseeing online content initiatives. Her tenure at Carestream Dental spanned over a decade, during which she played a key role in the company's communication efforts.
Education and Expertise
Heather Hinojosa earned a Bachelor of Arts in Magazine Journalism from The University of Georgia, studying from 1999 to 2003. Additionally, she completed a Digital Marketing program at General Assembly in 2018. Her educational background supports her expertise in content strategy, digital marketing, and SEO. She has over 15 years of experience in communication strategies, crisis communications, and media relations.
Experience in Digital Marketing and SEO
Heather Hinojosa has a strong background in digital marketing and SEO, having worked as a Search Engine Marketing Specialist and SEM Manager at AT&T Advertising & Publishing from 2005 to 2009. Her proficiency in these areas has contributed to enhancing online presence and search engine visibility for the brands she has worked with. She is skilled in managing Key Opinion Leader relationships and agency management.
Creative Team Management Skills
Heather Hinojosa possesses experience in creative team management, focusing on delivering high-quality content and marketing strategies. Her ability to drive actionable results is complemented by her skills in crisis communications and media relations. She is recognized for her adaptability and problem-solving capabilities, which are essential in managing communication initiatives effectively.