Annika Falk
About Annika Falk
Annika Falk serves as the Vice President of Marketing & Communications at Hiab, a position she has held since 2018. With over 20 years of experience in communications and marketing, she has previously worked at Nederman and ASSA ABLOY Entrance Systems, focusing on international B2B brands.
Current Role at Hiab
Annika Falk serves as the Vice President of Marketing & Communications at Hiab, a position she has held since 2018. Based in Malmö, Skåne County, Sweden, she is responsible for overseeing the marketing and communications strategies of the company. Her role includes creating and implementing initiatives that enhance brand visibility and drive business growth.
Previous Experience at Nederman
Prior to her current role, Annika Falk worked at Nederman as Vice President of Marketing and Corporate Communications from 2014 to 2018. During her four years in Helsingborg, Sweden, she focused on developing marketing strategies and corporate communications that aligned with the company's objectives.
Background in Internal Communications
Annika Falk has experience in internal communications, having served as the Internal Communications Manager at Symphony Teleca from 2012 to 2014. In this role, she was responsible for managing communication strategies within the organization, contributing to employee engagement and organizational alignment.
Experience at ASSA ABLOY Entrance Systems
From 2007 to 2012, Annika Falk held the position of Global Marketing Manager at ASSA ABLOY Entrance Systems in Malmö. Her five years in this role involved leading global marketing initiatives and developing strategies to enhance the brand's market presence.
Expertise in B2B Marketing and Communications
With over 20 years of experience in communications and marketing, Annika Falk specializes in international B2B brands. She focuses on creating and executing strategies that drive profitable growth through effective communication. Her expertise includes developing market-leading brands and organizations through value-based communication.