Charlotte Rossing

Marketing Manager Hiab Tail Lift Division @ Hiab

About Charlotte Rossing

Charlotte Rossing is the Marketing Manager for the Hiab Tail Lift Division, with extensive experience in marketing and brand management. She has held various roles at Hiab and Pergo (Europe) AB, focusing on strategic marketing and CRM systems.

Current Role at Hiab

Charlotte Rossing currently serves as the Marketing Manager for the Hiab Tail Lift Division. She has held this position since 2021, working in Malmö, Sweden. In her role, she focuses on strategic marketing initiatives and oversees brand responsibility. Her experience in this division allows her to leverage her extensive background in marketing to enhance the division's market presence.

Previous Experience at Hiab

Charlotte Rossing has a significant history with Hiab, having worked in various marketing roles. She was the Global Marketing Manager from 2014 to 2019, where she contributed to the company's global marketing strategies. Prior to that, she served as the Marketing Director from 2019 to 2021, further solidifying her expertise in the marketing field within the company.

Career at Pergo (Europe) AB

Before joining Hiab, Charlotte Rossing worked at Pergo (Europe) AB in multiple marketing roles. She was the Marknadschef for Europe from 1999 to 2001 and later held the position of Marknadsdirektör for Europe and Asia from 2006 to 2013. Additionally, she served as CRM Chef for Europe from 2001 to 2006. Her tenure at Pergo provided her with a solid foundation in marketing and brand management.

Educational Background

Charlotte Rossing studied at Lund University, where she earned a Bachelor of Business Administration (B.B.A.) from 1982 to 1985. Her education in Business Administration and Management has equipped her with the necessary skills to excel in her marketing career.

Professional Development and Skills

Charlotte Rossing began her career as a Business Controller before transitioning into marketing and communication roles. She has experience in designing CRM systems and emphasizes a strategic focus on transforming opportunities into concrete future plans. Her ability to work cross-functionally within a global environment highlights her creativity and determination in achieving marketing objectives.

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