Elina Kronbäck
About Elina Kronbäck
Elina Kronbäck is a Senior Manager of Customer Experience and CPQ at Hiab, where she has worked since 2021. She has extensive experience in various roles within the e-commerce and customer experience sectors, having previously held positions at companies such as Tellabs, Stora Enso, and Schneider Electric.
Current Role at Hiab
Elina Kronbäck currently serves as the Senior Manager of Customer Experience and CPQ at Hiab, a position she has held since 2021. In this role, she focuses on enhancing customer experience and managing Configure Price Quote (CPQ) processes. Her work is based in Helsinki, Southern Finland, where she applies her extensive background in e-commerce and customer service to develop user-friendly solutions that cater to a broad audience.
Previous Experience at Hiab
Elina has held multiple positions at Hiab, including CPQ Manager and Sales Process Manager. She worked as CPQ Manager for eight months in 2021 and previously served as eCommerce Manager and Team Lead from 2017 to 2019. Her tenure at Hiab has allowed her to contribute significantly to the company's e-commerce strategies and customer engagement initiatives.
Educational Background
Elina Kronbäck has a strong educational foundation in business administration and management. She earned her Bachelor of Business Administration from South Carelia Polytechnic, studying from 2000 to 2004. She later achieved a Master of Business Administration in Leading Business Transformation from Haaga-Helia University of Applied Sciences between 2020 and 2023. Additionally, she completed management training at Sanoma Academy/Aalto University from 2011 to 2012.
Work Experience Overview
Elina's professional journey includes diverse roles across various organizations. She worked as a Supply Planner at Tellabs in 2007, a Production Planner at Stora Enso from 2003 to 2004, and a Project Manager at Tekes in 2010. Her experience also encompasses positions at Konecranes, Schneider Electric, and Paroc, where she focused on e-commerce and customer service. This varied background has equipped her with a comprehensive skill set in customer experience and digital service design.
Skills and Expertise
Elina possesses a unique combination of skills that include tech-savviness, empathy, and a data-driven approach to customer experience. She is known for her ability to keep the customer at the center of business strategies and roadmaps. Her focus on creating user-friendly solutions reflects her commitment to innovation and effective problem-solving in complex environments.