Johan Westerberg
About Johan Westerberg
Johan Westerberg is the Market, Customer, and Competitor Insight Manager at Hiab, where he has worked since 2016. He has extensive experience in market analysis and product development, previously holding various roles at Sony Mobile Communications and Ericsson.
Work at Hiab
Johan Westerberg has been employed at Hiab since 2016, where he currently holds the position of Market, Customer, and Competitor Insight Manager. In this role, he provides insights that inform the Product Development Process and Hiab's strategic initiatives, ensuring a customer-first approach. He supports the sales organization by generating sales arguments based on market, customer, and competitor insights. Additionally, he manages the future Sales Tools roadmap, focusing on enhancing user experience for the sales team. Johan leads a team dedicated to the design, development, and management of Loader Cranes configuration and sales tools.
Previous Experience at Sony Mobile Communications
Prior to his current role at Hiab, Johan Westerberg worked at Sony Mobile Communications in various capacities. He served as a Global Category Manager for eight months in 2007, followed by a three-year tenure as Senior Market Analyst on the Global Strategy Team from 2012 to 2015. He also held positions as Portfolio Planner from 2001 to 2005 and Senior Strategic Buyer from 2005 to 2007. His final role at Sony was as Senior Market Intelligence Manager for Competitive Planning from 2008 to 2012, where he focused on market analysis and competitive strategy.
Education and Expertise
Johan Westerberg has a solid educational background in business and marketing. He earned a Bachelor of Science in Business Administration with a focus on Marketing from Mid Sweden University, studying from 1991 to 1994. He furthered his education with a Master of Science in Business Administration and Marketing from Lund University School of Economics and Management, completing his studies in 1996. Additionally, he studied Spanish Language at Universidad De Málaga in 1995 and English Language at The University of Southern Mississippi in 1994.
Background in Sales and Market Analysis
Before joining Sony Mobile Communications, Johan Westerberg gained experience in sales and market analysis at Ericsson. He worked as an Area Sales Manager from 1998 to 2000 and as a Market Analyst from 2000 to 2001. His roles involved analyzing market trends and supporting sales strategies, which contributed to his expertise in market insights and competitive analysis.