Koen De Beule
About Koen De Beule
Koen De Beule serves as the Director of Global Product Management Genuine Parts at Hiab, a position he has held since 2021. With over 28 years of experience in the automotive after-sales sector, he has held various roles across multiple companies, focusing on parts sales, after-sales marketing, and strategic analysis.
Work at Hiab
Koen De Beule has been serving as the Director Global Product Management Genuine Parts at Hiab since 2021. He is based in Brussels, Brussels Region, Belgium. In this role, he focuses on overseeing the global strategy and management of genuine parts, ensuring alignment with the company's objectives in the automotive after-sales sector.
Previous Roles in Automotive Industry
Before his current position at Hiab, Koen held several significant roles in the automotive industry. He was the Service Director EMEA / Asia Pacific Tail Lift Division at Hiab for nine months in 2020. His experience also includes positions at Mercedes-Benz Belgium, where he served as Team Leader After Sales Product Management and Manager Customer Services & Parts. Additionally, he worked at Ingersoll Rand as Parts Business Manager and held various roles at companies such as Alcopa, Scania, and Mitsubishi Motors Belgium.
Education and Expertise
Koen De Beule has a solid educational background in automotive mechanics and marketing. He earned a Bachelor’s degree in Car Mechanics from Kardinaal Mercier and a Master’s degree in Marketing & Communication from Vlekho Brussels. His expertise lies in parts and accessories sales, pricing strategies, after-sales marketing, and warehouse management, supported by over 28 years of experience in the automotive after-sales sector.
Career Development and Skills
Throughout his career, Koen has developed a strong focus on strategic analysis and vision within the automotive after-sales sector. He possesses a unique ability to motivate teams and drive high-quality performance in project-based environments. His extensive career has allowed him to contribute to various companies, helping them achieve significant goals in their operations.