Maria Tarasova

Global Demand Planner & Marketing Analyst @ Hiab

About Maria Tarasova

Maria Tarasova is a Global Demand Planner and Marketing Analyst with extensive experience in data analysis and market research. She has worked in various roles across multiple companies, including Hiab and ABB, and holds degrees in Theoretical Physics, Industrial and Environmental Economics, and International Business.

Work at Hiab

Maria Tarasova has been employed at Hiab since 2019, serving as a Global Demand Planner and Marketing Analyst. In this role, she is responsible for calculating key performance indicators (KPIs) and conducting data analysis to support business decisions. Her work involves performing market analysis to understand trends and customer needs, which informs the company's strategic planning and operational efficiency.

Previous Experience at ABB

Prior to her current position, Maria worked at ABB as the Global Demand Planning and Pricing Manager from 2018 to 2019. During her one-year tenure in Helsinki, she focused on demand planning and pricing strategies, contributing to the company's operational planning processes.

Experience at Nokian Tyres plc

Maria Tarasova was employed at Nokian Tyres plc as a Global Demand Planner from 2015 to 2017. Over the course of two years in Finland, she was involved in demand planning activities, which enhanced her expertise in supply chain management and forecasting.

Educational Background

Maria holds a Master's degree in Industrial and Environmental Economics and Management from the Russian State Hydrometeorological University, where she studied from 2008 to 2013. She also earned a Bachelor of Business Administration (B.B.A.) in International Business from Saimaan University of Applied Sciences, attending from 2010 to 2014. Additionally, she studied Theoretical Physics at Saint Petersburg State Polytechnical University from 2006 to 2008.

Early Career as Marketing Researcher

In 2011, Maria worked as a Marketing Researcher at Katrium for three months in the Málaga Area, Spain. This early experience contributed to her understanding of market dynamics and consumer behavior, laying the groundwork for her future roles in demand planning and marketing analysis.

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