Michael Widing
About Michael Widing
Michael Widing serves as the Global Head of Customer Experience & Customer Insights at Hiab, a position he has held since 2017. He has extensive experience in customer experience management, having previously worked at Kraftringen and E.ON in various roles.
Current Role at Hiab
Michael Widing serves as the Global Head of Customer Experience & Customer Insights at Hiab since 2017. In this role, he focuses on enhancing customer engagement and satisfaction through various initiatives. He has created a customer personas model and a customer segmentation model to better understand and serve Hiab's clientele. Additionally, he is responsible for linking and digitalizing customer surveys to Salesforce CRM, which streamlines the feedback process and improves data management.
Previous Experience at Kraftringen
Before joining Hiab, Michael Widing worked at Kraftringen as the Head of Customer Experience Management from 2016 to 2017. His responsibilities included overseeing customer experience strategies and initiatives aimed at improving customer satisfaction. He also served as Chief Communications Officer at Kraftringen from 2013 to 2015, where he managed communication strategies and stakeholder engagement.
Experience at E.ON
Michael Widing has extensive experience at E.ON, where he held multiple roles over several years. He was a Project Manager for Brand & Communication from 2004 to 2008, focusing on brand strategy and communication initiatives. Following this, he worked as the Customer Experience Programme Manager at E.ON Nordic from 2008 to 2011, where he managed customer experience projects. He began his career at E.ON Nordic as part of the E.ON Graduate Programme from 2003 to 2004.
Educational Background
Michael Widing holds a Master's degree from Lund University School of Economics and Management, where he studied Business Administration and Management. He also achieved a Civilekonom degree, specializing in Marketing. In 2018, he furthered his education at IMD Business School, completing a program in International Marketing. His academic background provides a strong foundation for his roles in customer experience and management.
Achievements in Customer Experience
At Hiab, Michael Widing has implemented several key initiatives to enhance customer centricity. He developed a model for evaluating and prioritizing improvement initiatives, which helps the organization focus on the most impactful changes. Additionally, he has automized parts of the feedback process linked to customer interactions, ensuring timely and relevant responses to customer needs.