Barry Kalpinski
About Barry Kalpinski
Barry Kalpinski is a Creative Director at Hiebing in Madison, Wisconsin, with over two decades of experience in the advertising industry. He specializes in branding and identity, creating integrated storytelling across various platforms for a wide range of clients.
Work at Hiebing
Barry Kalpinski has been a significant part of Hiebing since 2001, initially serving as Art Director and Partner. He transitioned to the role of Associate Creative Director/Partner from 2013 to 2023, contributing to the agency's creative output for a decade. In 2023, he advanced to the position of Creative Director, where he continues to lead creative initiatives. His work encompasses a variety of media, including print, digital, social, and broadcast, catering to a diverse clientele that includes regional, national, and international brands.
Education and Expertise
Barry Kalpinski studied at Madison Area Technical College, where he focused on Commercial and Advertising Art, earning an Associate of Arts degree. His educational background laid the foundation for his extensive career in the advertising industry, where he has accumulated over two decades of experience. His expertise lies in creative direction and art direction, with a strong emphasis on branding and identity, as well as storytelling across various platforms.
Background
Barry Kalpinski has spent his entire professional career in Madison, Wisconsin, where he has developed a robust portfolio in the advertising sector. He has been with Hiebing for over 23 years, demonstrating a long-term commitment to the agency and its clients. His career trajectory reflects a deep understanding of the advertising landscape and a dedication to creating impactful brand experiences.
Achievements
Throughout his career, Barry Kalpinski has specialized in creating comprehensive brand experiences that integrate storytelling across traditional, digital, and social media platforms. His work has involved collaborating with a wide range of clients, showcasing his ability to adapt to various market needs. His leadership in creative roles has contributed to the success of numerous campaigns and brand identities.