Callie Yeoman
About Callie Yeoman
Callie Yeoman is a Senior Media Buyer currently working at Hiebing, where she has been employed since 2022. She has a diverse background in media buying and planning, with previous roles at Shine United, Hoffman York, and Broan-NuTone LLC.
Current Role at Hiebing
Callie Yeoman currently holds the position of Senior Media Buyer at Hiebing, where she has been employed since 2022. In this role, she is responsible for managing media buying strategies and optimizing advertising campaigns to enhance client visibility and engagement. Her experience in the media buying sector contributes to the effectiveness of Hiebing's marketing initiatives.
Previous Experience in Media Buying
Prior to her current role, Callie Yeoman worked at Shine United as a Media Buyer from 2017 to 2020. She also served as a Digital Media Planner/Buyer at Shine United from 2020 to 2021. Her earlier experience includes a position as a Media Coordinator at Shine United from 2016 to 2017, and as a Paid Media Intern at Hoffman York in 2016. This extensive background in media buying and planning has equipped her with a comprehensive understanding of the advertising landscape.
Educational Background
Callie Yeoman studied at the University of Wisconsin-Whitewater, where she earned a Bachelor’s Degree in Advertising from 2013 to 2016. She completed her senior year in three years, showcasing her dedication and academic focus. During her time at university, she participated in leadership roles within the Advertising Association and served as a Communication Ambassador, promoting the Communication degree.
Early Career and Internships
Callie Yeoman began her career as a Cashier at Mills Fleet Farm, where she worked from 2011 to 2015. She gained valuable marketing experience through internships, including a Marketing Intern position at Broan-NuTone LLC in 2015 and an Advertising Intern role at UW-Whitewater/Community Optimist Club in the same year. Additionally, she served as a Peer Mentor at the Community Optimist Club from 2014 to 2015, further developing her communication and leadership skills.