Dana Arnold
About Dana Arnold
Chief Growth Officer and Partner
Dana Arnold holds the title of Chief Growth Officer and Partner. As a CGO, she directs growth strategies to expand the company's market presence and customer base. Her responsibilities include identifying new business opportunities, optimizing existing services, and leveraging market trends to achieve growth objectives.
Former PR Firm Owner in Arizona
Dana Arnold operated her own PR firm in Arizona for nearly a decade. During this period, she managed public relations strategies and client communications, ensuring their brands were well-represented in the media and public domain. Her time as a business owner equipped her with extensive experience in strategic communications and brand management.
Expansion of Hiebing’s PR, Social & Content Team
At Hiebing, Dana Arnold significantly expanded the PR, Social, and Content team, quadrupling its size. Her efforts have strengthened the company's ability to manage comprehensive communication strategies and engage audiences effectively across multiple platforms.
Culver's Thank You Farmers Project
Dana Arnold launched Culver’s first-ever national cause marketing campaign, the Thank You Farmers Project. This initiative aimed to support American farmers and promote agricultural sustainability, highlighting Culver’s commitment to the farming community.
Industry Experience: Tourism, Hospitality, Health Care, Pharmaceuticals, Toys, CPG, QSR
Dana Arnold possesses extensive experience across various industries, including tourism, hospitality, health care, pharmaceuticals, toys, consumer packaged goods (CPG), and quick-service restaurants (QSR). Her diverse industry knowledge allows her to develop tailored strategies for businesses with different market dynamics and customer needs.