Holly Marley Henschen

Senior Account Executive, Pr, Social Media & Content @ Hiebing

About Holly Marley Henschen

Holly Marley Henschen is a Senior Account Executive specializing in PR, social media, and content at Hiebing, with a background in marketing and journalism. She advocates for authenticity in interactions and has contributed to various publications while holding multiple roles in marketing and communications.

Current Role at Hiebing

Holly Marley Henschen serves as a Senior Account Executive in PR, Social Media, and Content at Hiebing. She has been in this role since 2024, contributing to the agency's efforts in Madison, Wisconsin. Her responsibilities include managing client communications and developing social media strategies that enhance brand visibility and engagement.

Previous Experience in Marketing and PR

Prior to her current position, Henschen worked as a Brand Marketing Strategist at Brighter Brand Marketing from 2021. She also held the role of Marketing Manager at Al. Ringling Theatre in 2019 for nine months. Additionally, she served as a Public Relations Specialist at University of Wisconsin-Extension from 2016 to 2018, where she focused on enhancing the institution's public image.

Educational Background

Henschen earned a Master of Arts and Sciences in International Relations and Comparative Politics, as well as Journalism, from Eastern Illinois University, where she studied from 2001 to 2006. She also studied Central and South American Economics at Universidad LCI Veritas, completing a Spanish Immersion program in 2007.

Writing and Editorial Experience

Henschen has extensive experience in writing and editorial roles. She was a Contributor for Isthmus from 2014 to 2021, focusing on local arts and culture. Earlier, she served as Editor-in-chief of The Daily Eastern News in 2004. Her writing covers topics related to arts, culture, nature, and community, aimed at making information accessible and engaging.

Advocacy and Professional Philosophy

Henschen advocates for authenticity in both professional and personal interactions. She is passionate about creating accessible and compelling writing, believing that effective communication can contribute to positive change in the world.

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