Lauren Schroeder
About Lauren Schroeder
Lauren Schroeder is a PR, Social & Content Account Executive with a Bachelor of Business Administration in Marketing from the University of Wisconsin-Madison. She has extensive experience in account coordination, marketing, and content creation, and has developed strong skills in community management and digital marketing.
Current Role at Hiebing
Lauren Schroeder serves as a PR, Social & Content Account Executive at Hiebing, a position she has held since 2021. In this role, she focuses on public relations, social media strategy, and content creation. Her work involves developing and executing communication strategies that enhance brand visibility and engagement for clients. Lauren's expertise in content strategy and community management supports her efforts in building and nurturing online communities.
Education and Expertise
Lauren Schroeder studied at the University of Wisconsin-Madison, where she earned a Bachelor of Business Administration (BBA) with a focus on Marketing from 2013 to 2017. Her education provided a solid foundation in marketing principles, which she has applied throughout her career. Lauren has developed expertise in Adobe Creative Suite, enhancing her content creation and design capabilities, which are critical in her current role and previous positions.
Professional Background
Lauren Schroeder has a diverse professional background in marketing and customer service. She began her career as a Souvenir Store Cashier at the Madison Mallards Baseball Club from 2013 to 2014. She then held various roles, including Customer and Business Services Event Assistant at the Wisconsin Alumni Association and Sales Intern at Unity Health Insurance. Her experience includes working as an Account Coordinator and Assistant Account Executive at Ideas That Evoke™, and as a Marketing Intern at Yelp. Prior to her current position, she worked as a Digital Marketing Strategist at Vector & Ink.
Skills in Community Management
Lauren Schroeder possesses strong skills in community management, which involve effectively engaging and growing online communities. Her background in blogging and copywriting contributes to her ability to create compelling content that resonates with target audiences. These skills are essential for fostering relationships and interactions within digital platforms, enhancing brand loyalty and customer engagement.