Michele Lang (Essma)
About Michele Lang (Essma)
Michele Lang is a Senior Account Executive at Hiebing in Austin, Texas, where she has worked since 2017. She has over a decade of experience in account management and advertising, having previously held positions at Nelson Schmidt, Inc., The Badger Herald, and WKOW-ABC 27.
Work at Hiebing
Michele Lang has been employed at Hiebing as a Senior Account Executive since 2017. In this role, she is responsible for managing client accounts and developing marketing strategies. Her tenure at Hiebing has spanned over seven years, during which she has contributed to various projects and initiatives aimed at enhancing client engagement and brand visibility.
Previous Experience in Advertising
Before joining Hiebing, Michele Lang worked at Nelson Schmidt, Inc. as a Senior Account Executive from 2011 to 2017. In this position, she managed client relationships and oversaw advertising campaigns. Additionally, she held the role of Account Executive at Wkow-abc 27 for seven months in 2010-2011, where she focused on client account management. Her early career included a position as an Advertising staff member at The Badger Herald from 2008 to 2010.
Education and Expertise
Michele Lang earned her Bachelor of Arts degree in Communication and Journalism from the University of Wisconsin - Madison. She attended the university from 2006 to 2010, where she developed foundational skills in communication strategies and media relations. Her educational background supports her expertise in account management and advertising.
Internship Experience
In 2010, Michele Lang completed a six-month internship at Knupp Watson & Wallman as a Media and Account Intern. This role provided her with practical experience in media planning and account management, contributing to her professional development in the advertising industry.