Sarah Burkard
About Sarah Burkard
Sarah Burkard is a PR & Social Media Account Coordinator at Hiebing in Madison, where she has worked since 2019. She has a background in communications and marketing, with previous internships at various organizations including KI, Northwestern Mutual, and the Stevens Point Area Convention & Visitors Bureau.
Work at Hiebing
Sarah Burkard has been employed at Hiebing since 2019, serving as a PR & Social Media Account Coordinator. In this role, she contributes to various public relations, social media, and content planning projects. Her responsibilities include monitoring social media conversations and trends across platforms such as Facebook, Instagram, Twitter, YouTube, LinkedIn, and Snapchat. She also coordinates media relations efforts by developing engaging pitches and building contact lists. Sarah collaborates with team members in the PR, Social Media, and Content department to ensure effective project execution.
Education and Expertise
Sarah Burkard studied at the University of Wisconsin-Stevens Point from 2013 to 2017, where she gained foundational knowledge and skills relevant to her career in public relations and communications. Her education has equipped her with the ability to contribute marketing and creative ideas to various projects. Additionally, her experience in secondary research aids in planning and story development, enhancing her expertise in the field.
Professional Background
Prior to her current position at Hiebing, Sarah Burkard held several internships that contributed to her professional development. She worked as a Communications Intern at KI in 2014 and as a Marketing & Communications Intern at the Stevens Point Area Convention & Visitors Bureau in 2017. In 2018, she served as a Field Communications Intern at Northwestern Mutual. Sarah also gained experience as a Default Counselor at Associated Bank from 2015 to 2017 and as an Improv Comedy Student at The Second City in 2016. Additionally, she interned as a Communications Intern at Northwest Passage in 2017.
Skills and Contributions
In her role as PR & Social Media Account Coordinator, Sarah Burkard demonstrates a range of skills essential for effective communications. She aids in secondary research for planning and story development, which supports her team's strategic initiatives. Sarah also monitors social media trends and conversations, providing insights that inform content strategies. Her ability to develop engaging pitches and analyze project results through clip reports showcases her contributions to the overall success of her department.