Jessica R. Hey
About Jessica R. Hey
Jessica R. Hey is a Marketing Director with extensive experience in the B2B SaaS industry, currently working at HigherMe since 2022. She has held various marketing roles in companies such as UENI Ltd, Operand, and Mercos, and possesses a strong educational background in Public Relations and Digital Marketing.
Current Role at HigherMe
Jessica R. Hey serves as the Marketing Director at HigherMe, a position she has held since 2022. In this role, she focuses on driving marketing strategies and initiatives that align with the company's goals. Her responsibilities include overseeing marketing campaigns, managing teams, and ensuring effective communication across various channels. She has been instrumental in enhancing the company's market presence and fostering growth within the organization.
Previous Experience in Marketing
Jessica has extensive experience in marketing, having held several positions in various organizations. She worked as a Sr. Growth Marketing Manager at UENI Ltd for four months in 2022 and as a Growth Marketing Manager for one year prior. Her tenure at Operand included roles as Marketing Lead and Senior Marketing Analyst, where she contributed to marketing strategies from 2017 to 2020. Additionally, she gained experience at Mercos as a Creative & Marketing Coordinator and Demand Generation Manager, focusing on growth and demand generation.
Educational Background
Jessica studied at Universidade Federal do Paraná, where she earned a Bachelor of Social Communications with a focus on Public Relations. She furthered her education by obtaining a Nanodegree in Digital Marketing from Udacity. Additionally, she completed Graduate Studies in Marketing and Strategic Communications at Sustentare Escola de Negócios. This educational foundation supports her holistic and data-driven approach to marketing.
Marketing Skills and Approach
Jessica employs a holistic and data-driven approach to marketing and growth challenges. She has experience working across different stages of the marketing funnel, which allows her to develop comprehensive strategies that drive results. Her passion for helping companies grow and positively impacting people's lives is evident in her work, where she leads high-performance teams in the B2B SaaS industry.
Early Career Experience
Jessica began her marketing career as a Marketing Intern at Navegg from 2012 to 2013. She later worked as a Marketing Assistant at Micro Automação for four months in 2015 and at Elegance All Curves, where she held both Marketing Analyst and Marketing Assistant roles from 2016 to 2017. These early experiences provided her with a solid foundation in marketing principles and practices.