Heather Lomax
About Heather Lomax
Heather Lomax is a Content Strategy Manager at HigherVisibility, where she has worked since 2020. She has a background in content strategy and digital marketing, with previous roles at Starbucks, Life is Good, and Rhodes College.
Current Role at HigherVisibility
Heather Lomax serves as the Content Strategy Manager at HigherVisibility, a position she has held since 2020. In this role, she coordinates with various departments to ensure that content strategies align with the overall brand strategy. She leads a team of two SEO Content Strategists, providing training and guidance to new hires. Heather also conducts employee performance reviews every 90 days, offering constructive feedback to enhance team performance. Additionally, she facilitates weekly team meetings to discuss content directives and address challenges.
Previous Experience at HigherVisibility
Heather Lomax has extensive experience at HigherVisibility, having worked in multiple roles prior to her current position. She was a Digital Marketing Specialist from 2017 to 2018, a Content Specialist from 2018 to 2019, and a Senior Content Strategist from 2019 to 2020. Her progression through these roles demonstrates her growth and expertise in content strategy and digital marketing within the company.
Educational Background
Heather Lomax studied at Rhodes College, where she earned a Bachelor of Arts (B.A.) in English from 2012 to 2016. During her time at Rhodes College, she developed strong analytical and communication skills that contribute to her current role in content strategy. Prior to college, she attended Cordova High School, achieving a GPA of 4.4.
Early Career Experience
Before her tenure at HigherVisibility, Heather Lomax gained experience in various roles. She worked as a Sales Associate at Life is Good for three months in 2014 and as a Barista at Starbucks for four months in 2016. Additionally, she served as an Information Technology Services Student Employee at Rhodes College from 2012 to 2014, where she developed foundational skills in a professional environment.
Certifications and Skills
Heather Lomax is certified in Google Analytics, which enhances her ability to analyze and optimize content strategies effectively. Her skills in content strategy, team leadership, and performance management are complemented by her analytical capabilities, making her an asset in her current role.