George Johnson

George Johnson

Market Director, Highmark Northeastern Pennsylvania @ Highmark

About George Johnson

George Johnson serves as the Market Director for Highmark Northeastern Pennsylvania, where he has worked since 2013. With a background in sales management at Capital BlueCross and extensive experience in the healthcare insurance industry, he excels in consultative selling and strategic planning.

Work at Highmark

George Johnson has served as the Market Director for Highmark Northeastern Pennsylvania since 2013. In this role, he oversees market operations in Williamsport and Wilkes-Barre/Scranton, Pennsylvania. His responsibilities include strategic planning and execution to enhance market performance. Johnson's leadership has contributed to the organization's growth and success in the healthcare insurance sector.

Previous Experience at Capital BlueCross

Prior to his current position, George Johnson worked at Capital BlueCross as a Manager of Sales from 2005 to 2013. During his eight years in this role, he operated in the Harrisburg, Pennsylvania area. His experience in sales management helped him develop a strong foundation in consultative selling and client servicing.

Education and Expertise

George Johnson holds a Bachelor of Arts in Political Science and Government from Saint Joseph's University, where he studied from 1979 to 1983. He has pursued further education in health consulting, studying at the BlueCross BlueShield Association since 1992. Additionally, he is a licensed producer in Life, Health, and Fixed Annuities, achieving this certification through the PA Insurance Department in 1990.

Leadership and Skills

George Johnson demonstrates proven leadership abilities within the healthcare insurance industry. His expertise includes strategic and tactical planning, which has been essential in building motivated sales teams. He has a strong track record of achieving or exceeding sales and revenue goals, showcasing his skills in consultative selling and client servicing.

Market Operations Oversight

Since 2017, George Johnson has been responsible for overseeing market operations in both Williamsport and Wilkes-Barre/Scranton, Pennsylvania. His role involves managing the market's strategic direction and ensuring the alignment of operations with organizational goals.

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