Rob Schwartz
About Rob Schwartz
Rob Schwartz is the Lead Marketing Strategist at Highmark Inc., where he has worked since 2015. He has held various marketing roles at notable companies, including GNC and GlaxoSmithKline Consumer Healthcare, and has an MBA from Duke University.
Work at Highmark
Rob Schwartz has served as the Lead Marketing Strategist at Highmark Inc. since 2015. In this role, he has been responsible for overseeing the development of the organization's first comprehensive B2B marketing campaign. This campaign included various advertising formats such as print, radio, and digital, along with the establishment of a new content marketing platform. Schwartz has played a key role in leading the development and implementation of marketing strategies for essential products, including commercial insurance plans.
Previous Experience at GNC
Rob Schwartz held multiple positions at GNC from 2008 to 2014. He began as the Director of Marketing from 2008 to 2010, where he contributed to the company's marketing initiatives. He then transitioned to the role of Brand Director for a year in 2010. Following this, he served as the Director of Business Development from 2011 to 2014. During his time at GNC, Schwartz generated over 1,000 potential leads in the first year of a B2B marketing campaign.
Education and Expertise
Rob Schwartz earned a Bachelor of Science degree in Business from the University of Southern California - Marshall School of Business, where he studied from 1988 to 1990. He later pursued an MBA in Marketing/Marketing Management at Duke University - The Fuqua School of Business from 1997 to 1999. His educational background has equipped him with a strong foundation in business and marketing principles, which he has applied throughout his career.
Background in Marketing and Communications
Before joining Highmark, Rob Schwartz worked at the University of Pittsburgh as the Director of Marketing and Communications from 2014 to 2015. He also gained significant experience at GlaxoSmithKline Consumer Healthcare, where he served as a Brand Manager from 1999 to 2008. His extensive background in marketing and communications spans various industries, allowing him to develop a diverse skill set in strategic marketing.