Tarannum
About Tarannum
Tarannum is a Senior User Experience Designer and Analyst with over 16 years of experience in various industries, currently working at Highmark Inc. in Pittsburgh, Pennsylvania. She has a strong background in user-centered design, having held multiple roles at SDLC Partners, L.P. and other organizations, and possesses advanced degrees in Commercial Art and Graphic Design.
Current Role at Highmark
Currently, Tarannum serves as a Senior User Experience Designer & Analyst at Highmark Inc. in Pittsburgh, Pennsylvania. She has held this position since 2020, contributing to the organization with her extensive experience in user experience design. Her role involves applying her expertise in user-centered design to enhance the overall user experience for Highmark's digital products and services.
Previous Experience at SDLC Partners
Tarannum has a significant history with SDLC Partners, L.P., where she worked in various capacities. From 2012 to 2014, she served as a UX Designer/Consultant for Highmark. Following this, she took on the role of Lead UX Designer/Consultant for the Gateway Health project in 2014. She continued her tenure at SDLC Partners as a Senior Consultant at Highmark from 2015 to 2020, accumulating a total of over five years of experience with the firm.
Educational Background
Tarannum has a strong educational foundation in art and design. She earned a Master of Fine Arts (MFA) in Commercial Art (Advertising) from The Maharaja Sayajirao University of Baroda. Additionally, she holds a Bachelor of Fine Arts (BFA) in Commercial Art from the University of Rajasthan. Furthering her education, she completed a Master of Arts (MA) in Graphic Design at West Virginia University from 2006 to 2008.
Diverse Industry Experience
With over 16 years of experience, Tarannum has worked across various industries, including healthcare, higher education, banking, and advertising. Her roles have spanned from Technical/Customer Care executive at Gateway to Senior Graphic Designer at Lionbridge Technologies. This diverse background has equipped her with a broad skill set in user experience design and analysis.
Design Skills and Specializations
Tarannum specializes in a wide range of design and research skills. Her expertise includes Human-Centered Design (HCD), Information Design, Interaction Design, User Research, Usability Testing, Prototyping, Service Design, Responsive Web Design, UI Design, and Visual Design. She possesses strong skills in process analysis, advertising, branding, and user-centered design, demonstrating a keen attention to detail in her work.