Aarohi Pathak
About Aarohi Pathak
Aarohi Pathak is a Senior Analyst in Content Marketing at HighRadius, where she leads content initiatives for a new B2B product and manages a junior content writer. She has a background in English Literature and Journalism, with experience in various content roles across multiple companies.
Work at HighRadius
Aarohi Pathak serves as a Senior Analyst in Content Marketing at HighRadius, a position she has held since 2022. In this role, she manages a junior content writer and oversees task lists and work reviews. Aarohi leads all content verticals for HighRadius's newly launched B2B product, which includes website copy, social media, blog posts, email marketing, outreach campaigns, in-app content, and knowledge base articles. She collaborates with designers, developers, and writers to ensure that the content is visually optimized and aligns with the brand.
Education and Expertise
Aarohi Pathak completed her Bachelor's in Arts with a focus on English Literature at St Xavier's College, Ahmedabad, from 2013 to 2016. She furthered her education by obtaining a Postgraduate Diploma in Journalism from the Indian Institute of Journalism and New Media (IIJNM) in Bangalore, studying Print Media from 2016 to 2017. Her academic background provides her with a strong foundation in content creation and marketing strategies.
Background
Before joining HighRadius, Aarohi Pathak gained extensive experience in content writing and management. She worked as a Content Writer at SocialPilot from 2018 to 2019 and then as a Senior Content Specialist at Translate By Humans from 2019 to 2022. Additionally, she served as a Content Specialist at Spiral Content Solutions from 2017 to 2018. Throughout her career, she has developed skills in managing teams and ensuring content quality.
Achievements in Content Marketing
Aarohi Pathak has initiated and managed guest post outreach campaigns as part of her content marketing initiatives. She has experience in hiring and managing a team of US-based freelancers on UpWork, ensuring that deadlines were met and that the content produced was aligned with brand standards. Her proficiency in various tools such as Hubspot, SEMrush, Zoho, WordPress, Microsoft Teams, and Canva enhances her effectiveness in content marketing.