Aprajita Agrawal
About Aprajita Agrawal
Aprajita Agrawal is a Product Marketing Manager with a background in economics and strategic marketing. She has held various roles in marketing and research across multiple organizations, including HighRadius, EY, and Shemaroo Entertainment Ltd.
Current Role at HighRadius
Aprajita Agrawal serves as a Product Marketing Manager at HighRadius, a position she has held since 2022. In this role, she focuses on developing and implementing marketing strategies to promote the company's products. Her responsibilities include enhancing brand awareness and generating leads through various marketing initiatives.
Previous Experience at Searce Inc.
Before joining HighRadius, Aprajita worked at Searce Inc. as a Product Marketer from 2020 to 2022. During her tenure, she contributed to the development of marketing strategies and product positioning, which helped in reaching target audiences effectively.
Education and Expertise
Aprajita Agrawal completed her Bachelor of Arts (Honors) in Economics at Delhi University from 2013 to 2016. She furthered her education by obtaining a PGDM in Strategic Marketing and Communications from MICA, where she studied from 2018 to 2020. Her academic background provides her with a strong foundation in marketing principles and economic analysis.
Internships and Early Career
Aprajita gained early experience through various internships. She interned at Shemaroo Entertainment Ltd. in 2019, focusing on international business marketing. Additionally, she worked at FICCI in the Economic Affairs & Research Division in 2014. These roles allowed her to develop skills in market research and analysis.
Contributions to Marketing Initiatives
Throughout her career, Aprajita has been involved in several marketing initiatives. She enhanced brand awareness by curating content for social media for C-level executives and collaborated with the Australia Institute of Credit Management to publish articles reaching over 2,500 professionals. She also led the go-to-market strategy for the APAC region, targeting finance professionals.