Aratrika Moitra
About Aratrika Moitra
Aratrika Moitra is an Associate Director of Strategy and Operations at HighRadius, where she leads various go-to-market projects and sales initiatives. She has a background in Electrical, Electronics and Communications Engineering and has held multiple roles in strategy and operations across different organizations.
Current Role at HighRadius
Aratrika Moitra serves as the Associate Director of Strategy and Operations at HighRadius, a position she has held since 2022. In this role, she leads multiple go-to-market projects aimed at supporting the global sales team, particularly focusing on new product lines. Her responsibilities include the development and revamping of sales playbooks and onboarding processes for new sellers. She also coaches the sales force on go-to-market messaging for new products, ensuring alignment and effectiveness in their strategies.
Previous Experience at HighRadius
Prior to her current role, Aratrika Moitra worked at HighRadius in various capacities. She was a Manager of Strategy and Operations for six months in 2022 and served as a Solution Principal in the same department for eleven months in 2021. In these roles, she contributed to strategic initiatives and operational improvements, enhancing the overall effectiveness of the organization.
Educational Background
Aratrika Moitra earned her Bachelor of Technology (BTech) degree in Electrical, Electronics and Communications Engineering from Kalinga Institute of Industrial Technology, Bhubaneswar. She completed her studies from 2015 to 2019. Additionally, she attended Auxilium Convent School in Kolkata, where she completed her early education.
Early Career Experience
In 2018, Aratrika Moitra gained practical experience as a Trainee at the Airport Authority of India in the Kolkata Area for one month. This role provided her with insights into operations within a significant public sector organization. Earlier, she also served as a Project Lead at Enactus from 2015 to 2018, where she led various projects, contributing to her development in leadership and project management.
Strategic Initiatives and Market Analysis
In her current role, Aratrika Moitra conducts market fit testing and competitive analysis as part of the go-to-market strategy development. This involves assessing the viability of new products in the market and identifying competitive advantages. Her strategic initiatives are designed to enhance the sales process and ensure that the organization remains competitive in a dynamic market landscape.