Cassius Delacruz
About Cassius Delacruz
Cassius Delacruz is a Demand Generation Specialist with a Bachelor of Business Administration from the University of Oklahoma. He has experience in marketing roles at Symantec and Robert Half, and currently works at HighRadius, where he focuses on leveraging artificial intelligence and machine learning to enhance marketing strategies.
Work at HighRadius
Cassius Delacruz has been employed at HighRadius as a Demand Generation Specialist since 2019. In this role, he focuses on enhancing demand generation strategies through the application of artificial intelligence. He actively engages in collaborative efforts with the radiusOne™ B2B Collaboration Network, aiming to improve supplier-buyer relationships using digital marketing strategies. His work includes the implementation of machine learning techniques to optimize marketing campaigns, contributing to the overall effectiveness of the company's marketing initiatives.
Education and Expertise
Cassius Delacruz studied at the University of Oklahoma, where he earned a Bachelor of Business Administration (BBA) with a focus on Marketing and Marketing Management. His educational background provides a solid foundation for his expertise in demand generation and marketing strategies. He specializes in leveraging artificial intelligence to enhance marketing efforts, particularly in predictive analytics and campaign optimization.
Background
Prior to his current position at HighRadius, Cassius Delacruz worked at Symantec as a Marketing Associate from 2016 to 2018. In this role, he gained experience in marketing strategies and analytics. He then transitioned to Robert Half, where he served as a Business Development Consultant for one year, from 2018 to 2019. These positions contributed to his understanding of business development and marketing dynamics.
Achievements
Cassius Delacruz has been involved in several significant projects during his career. At HighRadius, he participated in initiatives that utilized the Rivana™ AI Engine for predictive analytics in marketing efforts. He also contributed to the integration of the Freeda™ Digital Assistant into marketing processes, aimed at improving operational efficiency. His work reflects a commitment to advancing marketing practices through innovative technology.