Deeksha Chowdhury
About Deeksha Chowdhury
Deeksha Chowdhury is a Product Marketing Principal at HighRadius, where she has worked since 2023. She specializes in developing content assets and messaging strategies to improve lead conversion and nurturing marketing qualified leads.
Work at HighRadius
Deeksha Chowdhury serves as a Product Marketing Principal at HighRadius, a position she has held since 2023. In this role, she focuses on developing content assets and messaging strategies for landing pages and paid advertisements, aiming to enhance lead conversion rates. Prior to her current role, she worked as a Product Marketing Analyst at HighRadius from 2021 to 2023, where she contributed to various marketing initiatives. Her journey at HighRadius began with a position as a Paid Intern in Marketing from 2019 to 2020.
Education and Expertise
Deeksha Chowdhury earned her Bachelor of Technology (BTech) degree in Information Technology from Kalinga Institute of Industrial Technology in Bhubaneswar. She completed her studies from 2016 to 2020. Her academic background provides a strong foundation for her expertise in product marketing, particularly in creating email scripts tailored for various sales funnels and buyer personas.
Background
Before joining HighRadius, Deeksha Chowdhury worked at Accenture as an Associate Software Engineer for a period of four months in 2020 in Mumbai, Maharashtra, India. This experience contributed to her technical skills and understanding of software engineering principles, which she later applied in her marketing roles.
Achievements in Marketing
In her current role at HighRadius, Deeksha Chowdhury specializes in nurturing high-intent marketing qualified leads (MQLs) to facilitate their transition into long-term clients. Her strategic approach to marketing includes the development of content and messaging that resonates with diverse buyer personas, enhancing the overall effectiveness of marketing campaigns.