Ipshita Bhat
About Ipshita Bhat
Ipshita Bhat is a Product Marketing Analyst at HighRadius, where she has worked since 2022. She specializes in developing targeted content and has contributed to positioning HighRadius as a leader in the Credit and Collections Software category.
Work at HighRadius
Ipshita Bhat has been employed at HighRadius since 2022 as a Product Marketing Analyst. In this role, she has contributed to the company's positioning as a leader in G2’s Credit and Collections Software category. Prior to her current position, she worked as a Product Marketing Trainee from 2021 to 2022, where she gained valuable experience in marketing strategies. Additionally, she started her journey at HighRadius as a Summer Intern in Sales and Marketing in 2021.
Education and Expertise
Ipshita Bhat earned her Bachelor of Technology (BTech) degree from SRM University. Her educational background provides her with a solid foundation in technology and marketing principles, which she applies in her current role at HighRadius. Her expertise includes developing targeted content and marketing strategies that enhance brand awareness.
Content Development and Marketing Initiatives
In her role at HighRadius, Ipshita Bhat has developed targeted content, including blogs and ebooks, aimed at enhancing brand awareness. She has crafted various marketing collaterals, such as email scripts, interview scripts, and video scripts for significant tradeshows, including SuiteWorld and Sage Transform. Additionally, she has created promotional content for LinkedIn campaigns, showcasing her ability to engage with audiences across multiple platforms.
Customer Collaboration and Reviews
Ipshita has collaborated with the customer value team at HighRadius to gather customer reviews on G2. This initiative plays a crucial role in enhancing the company's reputation and visibility in the market. Her efforts in this area contribute to the overall marketing strategy and help in positioning HighRadius effectively within the industry.