Kranthi Kumar
About Kranthi Kumar
Kranthi Kumar is a Market Research Analyst with extensive experience in data management and market research techniques. He holds a B.Sc. in Computer Science and an MBA in Marketing, and currently works at HighRadius in Hyderabad, India.
Work at HighRadius
Currently, Kranthi Kumar serves as a Market Research Analyst at HighRadius, a position held since 2022. In this role, he focuses on maintaining the marketing database hygiene by conducting regular data checks and cleansing. He provides essential information for various marketing campaign teams, including those involved in cold emailing, conferences, events, and webinars.
Education and Expertise
Kranthi Kumar completed his Bachelor of Science in Computer Science at SRI Navabharat Degree & PG College Bhongir from 2011 to 2014. He later pursued a Master of Business Administration (MBA) in Marketing at Stanford PG College from 2015 to 2017. His educational background equips him with a strong foundation in both technical and marketing domains.
Previous Work Experience
Before joining HighRadius, Kranthi Kumar worked as a Senior Research Analyst at Mirania Data Systems from 2020 to 2022. He also held positions as a Research Analyst at Y-Axis Overseas Careers for eight months in 2021 and as a Research Associate at Labdhie Support Services from 2017 to 2021. His experience spans various roles in market research and analysis.
Technical Skills and Tools
Kranthi Kumar is skilled in utilizing various tools for market research and customer relationship management. He is proficient in using ZoomInfo, Seamless.ai, LinkedIn Sales Navigator, and DNB. His expertise includes handling end-to-end management of the Salesforce CRM tool, conducting quality checks, and preparing reports to ensure data accuracy.
Research Methodologies
Kranthi Kumar specializes in secondary market research techniques. He is adept at scrapping, mining, and converting complex raw data into valid and meaningful forms. His analytical skills enable him to support marketing campaign teams effectively by providing relevant information and insights.