Kritika Ojha
About Kritika Ojha
Kritika Ojha serves as the Content Marketing Principal at HighRadius since 2022, bringing extensive experience in content creation and marketing strategies. She has a strong academic background in English Language and Literature, holding both a Master of Arts and a Master of Philosophy, and has worked in various roles focused on content development and digital marketing.
Work at HighRadius
Kritika Ojha has been serving as the Content Marketing Principal at HighRadius since 2022. Based in Hyderabad, Telangana, India, she focuses on developing and implementing content strategies that enhance brand visibility and engagement. Her role involves creating content amplification plans and leading content ideation efforts in collaboration with design teams. This position allows her to leverage her extensive background in content marketing to drive successful marketing campaigns.
Previous Experience in Content Marketing
Before joining HighRadius, Kritika Ojha accumulated significant experience in content marketing and writing. She worked at HurixDigital as a Lead Content Writer for five years, where she developed content strategies and created marketing materials. Additionally, she held positions at siliconindia as a Writer and at Vishwakarma Publications as an Editorial Assistant. Her diverse roles have equipped her with a strong foundation in content creation and marketing.
Education and Expertise
Kritika Ojha holds a Master of Arts (MA) in English Language and Literature from Fergusson College, which she completed from 2013 to 2015. She also earned a Bachelor of Arts (BA) in the same field from Symbiosis College of Arts and Commerce between 2010 and 2013. Furthering her education, she obtained a Master of Philosophy (MPhil) in English and Film Studies from Christ University, Bangalore, from 2015 to 2017. This academic background supports her expertise in content creation and digital marketing.
Content Development Skills
Kritika Ojha specializes in writing SEO-level, high-level, and mid-level long-form content tailored to industry-specific topics. Her skills include developing content amplification plans, creating marketing dockets, and collaborating with digital analytics teams to enhance search engine optimization through keyword analysis. She has a proven ability to organize and present content effectively for both client and in-house activities.
Early Career Experience
Kritika Ojha began her career as a Quality Analyst at Prime Focus Technologies in 2016, where she worked for six months. She also gained experience as a Crew Member with Infinite Opportunities in Germany and India in 2013. Her early career roles provided her with foundational skills in quality assurance and teamwork, contributing to her overall professional development.