Namrata Gupta
About Namrata Gupta
Namrata Gupta is a Team Lead in SEO with a strong academic background in Computer Science, holding both a Master of Computer Applications and a Bachelor of Computer Applications from Punjab Technical University. She has extensive experience in SEO, having worked at various companies including HighRadius and Incnut Digital, and is skilled in keyword research, Google Analytics, and off-page optimization techniques.
Work at HighRadius
Namrata Gupta has been serving as the Team Lead for SEO at HighRadius since 2021. In this role, she oversees SEO strategies and initiatives to enhance the company's online presence. Her responsibilities include leading a team, optimizing website content, and implementing effective SEO practices to drive organic traffic. Gupta's expertise in search engine optimization contributes to the overall digital marketing efforts at HighRadius.
Previous Experience in SEO
Prior to her current position, Namrata Gupta worked at Incnut Digital as a Senior SEO Consultant from 2018 to 2021. She also held the role of SEO Consultant at TechShu.com from 2015 to 2016 and at Webguru Infosystems Pvt. Ltd. from 2012 to 2015. These roles allowed her to develop a comprehensive understanding of SEO strategies and digital marketing techniques across various platforms.
Education and Expertise
Namrata Gupta holds a Master of Computer Applications (MCA) degree from Punjab Technical University, which she completed from 2011 to 2013. She also earned a Bachelor of Computer Application (BCA) from the same institution, studying from 2008 to 2011. Her educational background in computer science provides a strong foundation for her work in SEO and digital marketing.
SEO Skills and Tools
Namrata Gupta utilizes a variety of keyword research tools, including Word Tracker, Spyfu, and iSpionage, to identify high competition and high search volume keywords. She specializes in creating custom reports using Google Analytics to analyze visitor behavior and improve site retention. Additionally, she is certified in Google AdWords, which enhances her ability to integrate paid search strategies with organic SEO efforts.
Off-Page Optimization Techniques
Gupta has extensive experience in off-page optimization techniques, including the use of infographics, PPT file sharing, and D Moz submission. She also possesses expertise in optimizing internal linking structures and setting up Google Analytics goals, which are essential for enhancing on-page SEO performance.