Nitika Malhotra
About Nitika Malhotra
Nitika Malhotra is a Senior Manager in Campaign Management with over 17 years of experience in the Global Marketing and Communication sector, particularly within the Information Technology industry. She has held various roles at notable companies, including IBM and Hewlett Packard Enterprise, and currently works at HighRadius.
Work at HighRadius
Currently, Nitika Malhotra holds the position of Senior Manager - Campaign Management at HighRadius. She has been with the company since 2021, contributing to the development and execution of integrated marketing campaigns. Her role involves overseeing the entire campaign management lifecycle, ensuring that strategies are effectively implemented and optimized for performance.
Previous Experience at IBM
Nitika Malhotra has extensive experience at IBM, where she worked in various capacities from 2011 to 2021. She served as a Campaign Manager for World Wide IBM Systems Events from 2016 to 2019 and as a Lead Campaign Manager for World Wide IBM Systems Global Marketing Programs from 2019 to 2021. Additionally, she was a Marketing Manager for the IBM Training US Marketing Team from 2011 to 2016. Her roles focused on campaign management and marketing communications.
Education and Expertise
Nitika Malhotra completed her schooling at Holy Child Auxilium School and Gyan Bharti School, achieving her 10th Standard and +2 in Commerce, respectively. She furthered her education at Delhi University, where she earned a B.A. in Economics from 1997 to 2000. With 17 years of experience in the Global Marketing & Communication space within the IT/ITeS industry, she possesses expertise in integrated campaign management, marketing automation, and global email marketing strategies.
Background in Marketing Communications
Before her tenure at HighRadius, Nitika worked in various marketing roles across different organizations. She was a Marketing Communication Specialist at Hewlett Packard Enterprise from 2005 to 2010 and served as Head of Marketing Communications at Spanco BPO for one year in 2010. Additionally, she worked as a Sr. Executive in Internal Affairs at GrapeCity India Pvt. Ltd. from 2002 to 2005. Her diverse background has equipped her with a comprehensive understanding of marketing strategies.
Campaign Management Skills
Nitika Malhotra has developed a strong skill set in the integrated campaign management lifecycle. Her expertise includes planning, development, execution, and optimization of marketing campaigns. She has a proven track record of leveraging strategic marketing automation tools to achieve high ROI on both inbound and outbound campaigns, demonstrating her effectiveness in driving marketing success.