Sakash Agrawal
About Sakash Agrawal
Sakash Agrawal is a Digital Marketing Manager with an MBA in Marketing and Finance from VJIM Hyderabad. He has extensive experience in digital marketing, having worked with several companies to enhance lead generation and optimize marketing campaigns.
Work at HighRadius
Sakash Agrawal has been serving as the Digital Marketing Manager at HighRadius since 2022. In this role, he focuses on developing and executing digital marketing strategies that align with the company's objectives. His responsibilities include managing marketing campaigns, analyzing performance metrics, and optimizing strategies to enhance customer engagement and lead generation.
Education and Expertise
Sakash Agrawal holds a Master of Business Administration (MBA) with a dual specialization in Marketing and Finance from VJIM Hyderabad, where he studied from 2013 to 2015. He also earned a Bachelor of Business Administration (BBA) from NIIS Institute of Business Administration (IBA) in Bhubaneswar, completing his studies from 2010 to 2013. His educational background provides a strong foundation in business management and marketing principles.
Background
Before joining HighRadius, Sakash Agrawal accumulated extensive experience in digital marketing across various organizations. He worked at NAV Fund Administration Group as a Digital Marketing Manager for four months in 2021. Prior to that, he held positions at PeopleLink Unified Communications Pvt. Ltd. and Deloitte, where he focused on enhancing digital marketing strategies and performance.
Achievements
Throughout his career, Sakash Agrawal has demonstrated significant achievements in digital marketing. He implemented a proven structure to scale marketing campaigns to multi-7 figures per month, focusing on key performance indicators such as CAC, ROAS, and LTV. He achieved a 75% growth in DCC to SAL conversion rates and saved $1M in ad spend while generating a substantial increase in leads and marketing qualified leads.