Sansthita Kanungo
About Sansthita Kanungo
Sansthita Kanungo serves as the Team Lead for Product Marketing at HighRadius, where she has worked since 2023. With a background in Electronics and Telecommunication Engineering, she focuses on aligning product value with customer needs and developing customer-centric marketing strategies.
Work at HighRadius
Sansthita Kanungo has been serving as Team Lead for Product Marketing at HighRadius since 2023. In this role, she collaborates with product teams to ensure that product value aligns with customer needs. She utilizes customer research and interviews to develop insights that inform content creation and customer-centric marketing strategies. Prior to her current position, she worked as a Principal Product Marketing Analyst at HighRadius from 2022 to 2023, where she led a team of Product Marketing Analysts. Her earlier role at HighRadius was as a Product Marketing Analyst from 2020 to 2022, during which she focused on developing content marketing assets for finance leaders.
Education and Expertise
Sansthita Kanungo earned her Bachelor of Technology (BTech) in Electronics and Telecommunication Engineering from KIIT - Kalinga Institute of Industrial Technology. She studied there from 2016 to 2020. Her educational background provides her with a solid foundation in technology, which she applies in her marketing strategies and initiatives within the tech industry.
Background
Sansthita Kanungo began her career at HighRadius as a Product Marketing Analyst in 2020, where she worked for two years before advancing to the role of Principal Product Marketing Analyst in 2022. Her experience in these positions has equipped her with skills in lead generation, campaign planning, and the development of marketing content tailored for finance professionals. She has consistently focused on driving awareness and generating leads through effective marketing strategies.
Achievements
Throughout her tenure at HighRadius, Sansthita Kanungo has successfully led initiatives aimed at increasing product awareness and generating leads. She has developed content marketing assets that target finance leaders, contributing to the company's overall marketing goals. Her leadership of a team of Product Marketing Analysts has also played a significant role in delivering measurable business results.