Shivani(shiny) S.
About Shivani(shiny) S.
Shivani S. is a marketing professional specializing in account-based marketing (ABM) operations. She currently serves as the Lead ABM at HighRadius and has extensive experience in developing marketing strategies and playbooks.
Current Role at HighRadius
Shivani S. currently serves as the Lead for Account-Based Marketing (ABM) within the Marketing Operations team at HighRadius. She has held this position since 2024 and has been instrumental in enhancing account-based marketing strategies. Her focus includes ABM enablement, which involves developing and implementing effective marketing initiatives tailored to specific accounts.
Previous Experience at HighRadius
Prior to her current role, Shivani S. worked at HighRadius in various capacities. She served as a Senior Analyst in Account-Based Marketing from 2023 to 2024 and as an Analyst in the same field from 2021 to 2023. Additionally, she completed internships at HighRadius, including a five-month ABM internship and a two-month summer internship in 2020. During her tenure, she developed effective playbooks for marketing operations.
Educational Background
Shivani S. studied at the Kalinga Institute of Industrial Technology in Bhubaneswar, where she earned a Bachelor of Technology (BTech) degree in Information Technology. Her studies spanned from 2017 to 2021, providing her with a solid foundation in technology and its applications in marketing.
Early Career Experience
Shivani S. began her career with a digital marketing internship at EduFlick in 2018, where she worked for two months. She also gained experience as a content writer at The IndianPreneur for one month in 2019. Additionally, she served as an Officer at TEDxKIITUniversity from 2019 to 2020, where she managed experiential and event operations.