Shivendra Tripathi
About Shivendra Tripathi
Shivendra Tripathi is a Senior Manager in Digital Marketing with extensive experience in SaaS marketing and a strong academic background in Physics. He has successfully led marketing functions that generated significant sales pipelines and has worked in various roles across multiple organizations.
Current Role at HighRadius
Shivendra Tripathi serves as the Senior Manager of Digital Marketing at HighRadius, a position he has held since 2022. In this role, he focuses on developing and implementing digital marketing strategies that align with the company's objectives. His expertise in SaaS marketing and revenue generation contributes to HighRadius's growth and market presence.
Previous Experience at CM.com
Shivendra Tripathi worked at CM.com in various capacities from 2020 to 2022. Initially, he served as a Senior Digital Marketing Executive for eight months, where he established SaaS marketing functions and teams that generated a $5 million sales pipeline. He then progressed to the role of Digital Marketing Manager for one year, further enhancing his skills in digital marketing and team leadership.
Educational Background in Physics
Shivendra Tripathi possesses a strong academic foundation in physics. He earned a BS-MS Dual degree from the Indian Institute of Science Education and Research, Bhopal, from 2008 to 2013. He furthered his education with a Master of Science in Physics from the University of Pittsburgh, completing his studies there from 2014 to 2016. Additionally, he studied at the University of Arkansas for one year in 2013.
Marketing and Research Experience
In addition to his digital marketing roles, Shivendra Tripathi has experience in research and management. He worked as a Graduate Researcher at both the University of Pittsburgh and the Indian Institute of Science Education and Research, Bhopal. He also completed a Management Trainee Internship at Ken Research in 2018 and held the position of Senior Executive - Marketing at Zycus from 2019 to 2020.
Skills and Professional Philosophy
Shivendra Tripathi emphasizes the importance of marketing as a revenue-generating function rather than focusing solely on vanity metrics. He possesses a unique combination of skills in problem-solving, data analytics, and storytelling, which enhances his effectiveness in digital marketing. His experience spans both established SaaS companies and startups, providing him with insights into various growth paths.