Sushmita Roy
About Sushmita Roy
Sushmita Roy is the Lead of Account Based Marketing at HighRadius, where she has worked since 2022. She has a background in mechanical engineering and has held various roles in account-based marketing and financial technology, collaborating with AI teams to create targeted content for clients.
Current Role in Account Based Marketing
Sushmita Roy currently serves as the Lead in Account Based Marketing at HighRadius, a position she has held since 2022 in Bhubaneswar, Orissa, India. In this role, she focuses on nurturing mid-sized business prospects from North America and EMEA regions through both outbound and inbound marketing channels. She acts as the first line of communication for understanding client issues and provides functional solutions to mitigate these challenges. Her responsibilities include engaging in digital, paid media, experiential, and educational campaigns aimed at addressing client pain points.
Previous Experience at HighRadius
Sushmita Roy has an extensive history with HighRadius, having worked in various capacities since 2018. She initially joined as an Analyst in Account Based Marketing for six months in Hyderabad, Telangana, India. Following this role, she served as a Financial Technology Advisor from 2019 to 2020 and then as a Senior Enterprise Financial Technology Advisor from 2020 to 2022 in Bhubaneswar, Orissa, India. In these positions, she collaborated with AI and machine learning teams to deliver industry-specific content to clients.
Internship Experience
Before her tenure at HighRadius, Sushmita Roy gained practical experience through internships. In 2017, she worked as a Mechanical Engineering Intern at Hindalco Industries Limited for one month in Kolkata Area, India. Additionally, she served as a Marketing Intern and Network Head at Viacom18 Media Private Limited from 2017 to 2018 for one year in Bhubaneswar Area, India. These internships provided her with foundational skills in engineering and marketing.
Educational Background
Sushmita Roy completed her Bachelor of Technology in Mechanical Engineering at Kalinga Institute of Industrial Technology, Bhubaneswar, from 2015 to 2019. Prior to this, she studied at G.D Birla Centre for Education, where she focused on Science, English, and Mathematics, achieving the ISC Board certification from 2012 to 2014. Her educational background laid the groundwork for her career in engineering and marketing.