Vatsa (Srivatsava Vedam)
About Vatsa (Srivatsava Vedam)
Vatsa (Srivatsava Vedam) is a Manager of Account Based Marketing at HighRadius, where he has held various roles since 2018. He specializes in finance transformation and collaborates with AI/Machine Learning teams to optimize Accounts Receivable processes.
Current Role at HighRadius
Vatsa currently serves as the Manager of Account Based Marketing (ABM) at HighRadius, a position held since 2023. In this role, Vatsa focuses on developing targeted marketing strategies to enhance client engagement and drive business growth. The position is based in the Greater Hyderabad Area.
Previous Experience at HighRadius
Vatsa has held multiple roles at HighRadius, starting as an Enterprise Financial Technology Advisor from 2018 to 2020 in London. Following this, Vatsa worked as a Sr. EFTA for six months in 2020, then progressed to Associate Manager - ABM from 2022 to 2023, and served as Lead - ABM for one year from 2021 to 2022. This progression highlights Vatsa's expertise in Account Based Marketing and financial technology.
Education and Expertise
Vatsa earned a Bachelor of Technology (BTech) in Electronics and Communication from Mahatma Gandhi Institute of Technology, completing the program from 2014 to 2018. Vatsa furthered education with a Master of Business Administration (MBA) in Marketing Management from SVKM's Narsee Monjee Institute of Management Studies, graduating in 2023. This educational background supports Vatsa's specialization in finance transformation and integrated receivables.
Collaboration with AI and Machine Learning Teams
In the role at HighRadius, Vatsa collaborates with AI and Machine Learning teams to create industry-specific content and knowledge for clients. This collaboration aims to leverage advanced technologies to enhance marketing strategies and optimize client solutions.
Early Career at BYJU'S
Before joining HighRadius, Vatsa worked as a Business Development Associate at BYJU'S (Think & Learn Pvt. Ltd.) for three months in 2017. This early experience in business development contributed to Vatsa's foundational skills in marketing and client engagement.