Alec Haase
About Alec Haase
Alec Haase serves as the Head of Marketing Technology at Hightouch, where he focuses on enabling marketing teams to utilize data from over 200 SaaS tools to enhance their strategies. He has a background in MarTech and data products, having previously held various roles at Red Ventures.
Work at Hightouch
Alec Haase serves as the Head of Marketing Technology at Hightouch, a position he has held since 2022. In this role, he focuses on enabling marketing teams to utilize data from over 200 SaaS tools, which aids in the development of improved marketing strategies. His work is based in Charlotte, North Carolina, and follows a hybrid work model.
Previous Experience at Red Ventures
Prior to joining Hightouch, Alec Haase worked at Red Ventures in various capacities. He served as a Product Manager in AdTech from 2018 to 2019, and later as a Senior Product Manager in MarTech from 2019 to 2021. He advanced to the role of Director of MarTech & Data Products, where he worked for 11 months until 2022. His tenure at Red Ventures spanned multiple roles, all based in Charlotte, North Carolina.
Education and Expertise
Alec Haase earned his Bachelor's degree in Logistics, Materials, and Supply Chain Management from Rutgers Business School, completing his studies from 2013 to 2017. He specializes in integrating marketing strategies with data engineering, which enhances customer experiences. His expertise also includes implementing omni-channel digital experiences through customer data platforms.
Specialization in Marketing Technology
Alec Haase focuses on the intersection of marketing and technology, particularly in leveraging data to inform marketing strategies. His specialization includes integrating various marketing strategies with data engineering, which is essential for creating effective customer experiences. He has a strong background in utilizing customer data platforms to implement omni-channel digital experiences.