Alex Roed
About Alex Roed
Alex Roed serves as the Head of Growth at Hightouch, where he manages the growth, field, and content marketing teams. He has a background in data activation and has held various roles in marketing and strategy across multiple companies.
Work at Hightouch
Alex Roed serves as the Head of Growth at Hightouch, a prominent data activation platform. In this role, he oversees the growth, field, and content marketing teams, focusing on enhancing data stack capabilities. His leadership is directed towards implementing strategies that drive growth and optimize marketing efforts within the organization. Since joining Hightouch in 2022, he has contributed to the company's mission of enabling businesses to leverage their data effectively.
Education and Expertise
Alex Roed studied at Cranbrook Schools and later attended Vanderbilt University, where he earned a Bachelor of Engineering in Mechanical Engineering and Financial Economics. He also participated in a semester abroad at The Hong Kong University of Science and Technology, focusing on Operations, Finance, and Data. His educational background provides a solid foundation for his expertise in growth marketing and data strategy.
Background in Marketing and Technology
Before his current position, Alex Roed gained extensive experience in marketing and technology roles. He worked at Red Ventures in various capacities, including Strategic Analyst Intern, Associate in Marketing & Technology, and Senior Associate in Strategy & Operations. His tenure at Red Ventures lasted from 2017 to 2022, where he led the development of marketing, analytics, and product teams. Additionally, he built growth marketing and automation programs at Mos as Senior Manager, Growth.
Professional Experience Prior to Hightouch
Alex Roed's professional journey includes roles at several organizations. He worked as an Analyst at Accenture, where he contributed to projects at the Vanderbilt Innovation Center. He also held positions as a Trading Analyst at JAG Trading and as a Project Management Intern at Bosch. His diverse experiences across industries have equipped him with a broad skill set applicable to his current role in growth marketing.
Internship and Early Career Experience
In the early stages of his career, Alex Roed completed various internships that laid the groundwork for his professional development. He interned at Manchester Tank and Equipment as a Corporate Finance and Operations Intern and at Vanderbilt University Medical Center as part of the Research Design Team. He also gained experience as a Managing and Equity Partner at Black Star Rentals LLC. These roles provided him with insights into finance, operations, and management.