Dana Castro
About Dana Castro
Dana Castro is the Director of the HIMSS Institute and Founder of The Scholars Program, with a background in business development and digital strategy at HP.
Title: Director, HIMSS Institute
Dana Castro currently holds the position of Director at the HIMSS Institute since 2021. In this role, she leads initiatives aimed at reducing infant and maternal mortality and improving access to digital health solutions. Her responsibilities include canvassing geographic adversities that can benefit from digital reform, thereby transforming the lives of under-represented and marginalized populations.
Title: Founder, The Scholars Program
Since 2020, Dana Castro has been the Founder of The Scholars Program in Princeton, New Jersey. The program focuses on fostering education and innovation. Her leadership in this initiative is aimed at addressing global community issues such as homelessness, food insecurities, and gender and racial equality through educational empowerment and community engagement.
Previous Roles at HP
Dana Castro worked at HP in various capacities over 21 years. From 2016 to 2021, she served as the Education Solutions, Business Development & Channel Manager. Before that, she was the Omni Channel Manager from 2015 to 2016. Her roles at HP also included Senior Product Manager for Digital Strategy (2012-2015), Digital, CRM, Direct & Loyalty Manager (2006-2012), and Senior Product Manager for Retail Marketing (2000-2006). Her extensive experience at HP reflects a broad expertise in digital marketing, strategy, and business development.
Education and Expertise
Dana Castro has a diverse educational background. She studied Career Coaching at NYU School of Professional Studies, earning a certificate from 2017 to 2019. She holds a Bachelor of Science in Business Administration in Procurement, Production, and Operations Management from Bowling Green State University. Additionally, she completed the Advanced International Business Program at École Supérieure de Commerce Et de Management - ESCEM and studied Digital Marketing at Hyper Island.
HIMSS Institute Initiatives
At the HIMSS Institute, Dana Castro leads efforts that concentrate on reducing infant and maternal mortality and improving access to digital health solutions. She emphasizes the importance of quick, accurate, and secure patient data transfer for improving privacy and safety, particularly for Black pregnant mothers. Her work also focuses on mobilizing HIMSS members for collective action on health disparities and seeking partnerships to support social causes aimed at enhancing the lives of vulnerable populations.