Estelle Challe, Des
About Estelle Challe, Des
Estelle Challe is the Director of Marketing EMEA at HIMSS, with over 15 years of experience in the technology industry, specializing in integrated marketing programs and customer engagement.
Current Position at HIMSS
Estelle Challe currently holds the position of Director, Marketing EMEA at HIMSS. She has been with the company since 2020, based in London, England, United Kingdom. In this role, she is responsible for driving marketing initiatives and strategies across Europe, the Middle East, and Africa. Her expertise includes creating persona-based messaging and leveraging a metrics-driven approach to enhance customer engagement and loyalty.
Previous Role at Epson Europe B.V.
From 2011 to 2020, Estelle Challe worked at Epson Europe B.V. as Head of Channel Marketing - Africa & Israel. Based in Hemel Hempstead, United Kingdom, she was instrumental in managing the channel marketing efforts across key regions. Her responsibilities included developing and executing marketing programs to drive demand and lead generation, with a focus on scaling business growth and enhancing brand positioning.
Experience in Event Marketing
Estelle Challe has extensive experience in event marketing, having served as Senior Event Marketing Manager - EMEA at the World Obesity Federation from 2009 to 2011. She also held the position of B2B Exhibition Manager - Europe at Food From Britain from 2007 to 2009. In these roles, she specialized in coordinating and managing large-scale events and exhibitions to promote brand visibility and customer engagement.
Educational Background
Estelle Challe earned a Master's degree in Business & Management from the Ecole Supérieure Internationale d'Administration des Enreprises (E.S.I.A.E). She studied there from 1997 to 2001, acquiring a robust foundation in business principles and management practices. Her academic background has significantly contributed to her expertise and success in various marketing roles throughout her career.
Specialized Skills and Expertise
Estelle Challe brings over 15 years of experience in the technology industry, with a focus on demand and lead generation, account-based marketing (ABM), and digital marketing strategies. She is proficient in managing marketing tech stacks and P&L management. Her skill set includes content marketing, storytelling, media planning, and SEM/SEO. Additionally, she is experienced in scaling international marketing functions, driving revenue growth, and leading paid and organic social strategy and community management initiatives.