Johanna Smith
About Johanna Smith
Johanna Smith is the Sr. Manager of Marketing at HIMSS with extensive experience in marketing roles across various companies in Chicago. She holds a Bachelor of Science in Marketing from DePaul University and has expertise in driving brand-consumer relationships and executing innovative marketing strategies.
Current Role at HIMSS
Johanna Smith is currently serving as the Sr. Manager, Marketing at the Healthcare Information and Management Systems Society (HIMSS) since 2021. Based in Chicago, Illinois, she is responsible for leading and managing various marketing initiatives within the organization. Her role involves the development and execution of strategic marketing campaigns tailored to enhance HIMSS’ brand image and engage its target audience effectively.
Previous Experience at HIMSS
Prior to her current role, Johanna Smith worked as a Marketing Program Manager at HIMSS from 2020 to 2021. During this period, she played a pivotal role in coordinating and managing marketing programs that align with the organization’s objectives. Her contributions involved optimizing marketing strategies to expand HIMSS’ outreach and foster deeper engagement with its stakeholders.
Roles at The Chartis Group
From 2015 to 2020, Johanna Smith held significant positions at The Chartis Group in Chicago, IL. She started as a Sr. National Marketing and Communications Associate (2015-2017) where she contributed to the firm's national marketing efforts. Later, she advanced to Sr. National Marketing Manager (2017-2020), where she spearheaded broader marketing initiatives and campaigns that bolstered the group's market presence.
Educational Background
Johanna Smith holds a Bachelor of Science degree from DePaul University, where she majored in Marketing and minored in Economics and Spanish (2007-2011). Additionally, she spent a year studying Spanish Language at Universidad Complutense de Madrid (2009-2010). She completed her high school education at Edina High School, earning her diploma in 2007.
Significant Achievements
One of Johanna Smith's notable achievements includes leading a campaign that resulted in a 120% increase in social page visits over the past year. Her expertise in developing innovative marketing strategies has been instrumental in driving strong brand-consumer relationships. Additionally, her advanced skills in Salesforce CRM/Marketing Cloud have significantly enhanced the effectiveness of her marketing strategy execution.