Kristina Winters
About Kristina Winters
Kristina Winters is the Director of Audience Strategy, Marketing, and Communications at HIMSS, with extensive experience in marketing roles and a background in history and music.
Company
Kristina Winters is currently associated with HIMSS, where she has contributed significantly to the organization's marketing and communications efforts over numerous roles since 2013. Prior to HIMSS, she founded Kristina Winters Consulting and worked at notable companies like Nokia and NAVTEQ. Her diverse experiences have uniquely positioned her to make impactful contributions to every organization she has been a part of.
Title
Kristina Winters holds the title of Director, Audience Strategy, Marketing and Communications at HIMSS. In this role, she leads strategies aimed at enhancing membership pipelines and driving diversity, equity, and inclusion initiatives. Her responsibilities extend to managing marketing automation, digital marketing strategies, and driving organizational changes to foster a customer-centric culture.
Professional Experience
Kristina Winters has amassed extensive experience across various roles at HIMSS. Starting as a Program Manager for Marketing (2013-2017), she advanced to Marketing Manager, Enterprise Marketing and Communications (2017-2020), then Senior Marketing Manager, Enterprise Marketing and Communications (2020-2021), and finally Director, Audience Strategy, Marketing and Communications (2021-present). Prior to her tenure at HIMSS, she founded and led Kristina Winters Consulting (2012-2019), served as a Marketing Specialist at Nokia (2010-2012), and worked as a Marketing Coordinator at NAVTEQ (2008-2010).
Education and Expertise
Kristina Winters achieved her Bachelor of Arts (B.A.) in History and Music from Miami University and later completed a Master of Arts (M.A.) in History from DePaul University. Her academic background supports her comprehensive understanding and ability to drive strategic marketing and communication efforts effectively.
Diversity, Equity, and Inclusion Initiatives
In her role at HIMSS, Kristina Winters significantly contributes to the HIMSS Global Health Equity Network by steering both strategic and tactical efforts aimed at amplifying diversity, equity, and inclusion within the organization. Her work ensures these values are integrated across all marketing and communication endeavors to foster a more inclusive environment.