Lauren Hernandez
About Lauren Hernandez
Lauren Hernandez is the Senior Marketing Director at HIMSS with over 15 years of experience in marketing, particularly in healthcare member associations.
Current Position at HIMSS
Lauren Hernandez serves as the Senior Marketing Director at HIMSS. She has been with the organization since 2010, working remotely. In this role, she leads marketing efforts, crafting strategies to enhance the organization's presence in the healthcare member association sector. Her work involves overseeing diverse teams, utilizing her extensive experience to implement effective marketing initiatives.
Previous Role at RSNA
Before joining HIMSS, Lauren Hernandez worked as a Marketing Manager at RSNA from 2007 to 2010. Located in Oak Brook, IL, she was tasked with managing marketing campaigns and strategies for the organization. Her role included overseeing marketing communications and ensuring the effective promotion of RSNA's services and initiatives.
Marketing and Event Management at Campbell-Ewald
Lauren Hernandez held multiple roles at Campbell-Ewald, starting as Chevrolet Events Staff in 2005 and then as an Account Coordinator from 2006 to 2007. Based in Warren, MI, her responsibilities included coordinating various events and marketing activities. Her roles required detailed planning and execution to enhance the company's marketing strategies and client relations.
Educational Background and Expertise
Lauren Hernandez studied at Michigan State University, where she earned a Bachelor of Arts degree in Advertising from 2002 to 2006. Her academic foundation equipped her with the skills necessary for a successful career in marketing and advertising. Over the years, she has gained more than 15 years of experience in leading marketing teams and developing go-to-market strategies, particularly in the healthcare sector.
Experience in Experiential Marketing
Lauren Hernandez has garnered significant experience in experiential marketing, particularly through her role at Momentum Worldwide as a Buick Experiential Marketer in 2004. Based in Troy, MI, she engaged in marketing activities designed to create memorable brand experiences for consumers. Additionally, she worked at Meridian Entertainment Group as a Promotions Assistant in Lansing, MI, where she applied her skills in communications management and promotional activities.