Lynne Hairston
About Lynne Hairston
Lynne Hairston is a Program Marketing Manager at Himss with extensive experience in brand strategy and integrated marketing across various industries.
Current Role
Lynne Hairston currently serves as the Program Marketing Manager at Himss in Chicago, Illinois, United States. She has been with Himss since 2014, where she is responsible for overseeing the development and execution of marketing programs. Her role involves creating strategies that align with the company's goals to drive program success and customer engagement.
Previous Positions
Lynne Hairston has a broad and diverse professional background with experience in various roles and industries. She worked as the Director of Marketing at Chicago Sky Wnba in Chicago, Illinois from 2005 to 2006. Prior to that, she spent seven years as a Brand Ambassador for Nike in Beaverton, Oregon from 2004 to 2011. She also served as a Consultant at Momentum Marketing from 1998 to 2014. Additionally, she held roles such as Regional Marketing for Volvo Car Group in Göteborg, Sweden (1997-1998), Product Manager at AT&T in Dallas, Texas (1995-1996), Mileage Plus Premier Marketing at United Airlines in Chicago, Illinois (1992-1995), and Senior Consultant at KPMG in New York, New York (1986-1990).
Education and Qualifications
Lynne Hairston holds a Master of Business Administration (MBA) in Marketing and Finance from The University of Chicago Booth School of Business. Additionally, she earned a Bachelor of Science degree in Accounting from Penn State University. Her academic background has provided her with a strong foundation in both the theoretical and practical aspects of business and marketing.
Industry Experience
With extensive experience across multiple sectors such as travel and leisure, automotive, retail, telecommunications, not-for-profit, and advertising, Lynne Hairston has developed a comprehensive skill set. She specializes in developing integrated marketing programs, brand strategy development, and implementation. Her expertise includes creating memorable customer experiences and conducting ROI and profitability analysis, particularly for new product introductions and launches.