Lynne Hairston, MBA
About Lynne Hairston, MBA
Lynne Hairston, MBA, is a Product Marketing Manager at HIMSS with extensive experience in integrated marketing programs and strategic brand marketing.
Title
Lynne Hairston is a Product Marketing Manager.
Current Role at HIMSS
Currently, Lynne Hairston holds the position of Product Marketing Manager at HIMSS in Chicago, Illinois. She has been in this role since 2021.
Career at HIMSS
Lynne Hairston has had a progressive career at HIMSS, starting as a Conference Marketing Manager from 2014 to 2018. She then transitioned to the role of Marketing Program Manager from 2018 to 2020, followed by a tenure as Marketing Manager from 2020 to 2021, and currently serves as Product Marketing Manager since 2021.
Previous Positions
Before her extensive career at HIMSS, she worked at various organizations including Grainger as Product Marketing Consultant (2006-2007), WNBA Chicago Sky as Director, Marketing (2005-2006), and Nike as Brand Ambassador (2004-2011). She also held roles such as Senior Marketing Consultant at AT&T (2000-2001) and Regional Marketing Director at Volvo Cars (1997-1998).
Early Career and Entrepreneurship
In her early career, Lynne Hairston worked at AT&T as Product Manager (1995-1996) and United Airlines in Mileage Plus Premier Marketing (1992-1995). She also founded and directed Momentum Marketing from 1998 to 2014.
Education in Marketing and Finance
Lynne Hairston holds an MBA in Marketing and Finance from The University of Chicago Booth School of Business and a B.S. in Accounting from Penn State University.
Specializations
Lynne has specialized in developing integrated marketing programs focused on building awareness and engagement. She is known for creating memorable customer experiences that drive growth, with expertise in data-driven decision making, ROI, and profitability analysis. Her strategic brand marketing efforts are aimed at improving health and well-being outcomes.