Melissa Hellstern
About Melissa Hellstern
Melissa Hellstern is the Acting Director of Digital Marketing & Paid Social at HIMSS, focusing on the EMEA region. She also works as a Creative Director and Content Strategist, with extensive experience in content, brand, and marketing strategy.
Role at HIMSS
Melissa Hellstern holds the role of EMEA | Acting Director Digital Marketing & Paid Social at HIMSS. In this capacity, she formulates and oversees digital marketing strategies focused on the Europe, Middle East, and Asia regions. Her work aims to enhance brand awareness and drive lead generation for global and regional conferences. She engages diverse audiences including governments, tech companies, market suppliers, and medical professionals interested in the future of health.
Self-Employed Creative Director
Since 2020, Melissa Hellstern has been self-employed, where she serves as a Creative Director specializing in Content Strategy, Brand, Digital & UX. Additionally, she also focuses on Event Strategy & Creative, developing unique content that captures the essence of various brands and their messages. Her expertise extends to creating strategies that resonate with audiences on multiple platforms.
Career at Transformco
Melissa worked at Transformco from 2012 to 2020, serving as the Creative Director for Content, Brand, and Marketing Strategy for eight years in the Greater Chicago Area. In this role, she was responsible for shaping the company's brand and content strategies, ensuring they aligned with marketing goals and effectively communicated their message to the target audience.
Position at Harpo Productions
From 2010 to 2011, Melissa held the role of Web Content Producer at Harpo Productions in Chicago, Illinois. During her time there, she worked on developing web content that supported the brand's digital presence and initiatives. This experience contributed to her comprehensive understanding of content creation and its role in enhancing digital marketing efforts.
Educational Background
Melissa Hellstern achieved her Bachelor of Arts in English Literature from the University of Missouri-Columbia. Her education in English Language and Literature has provided her with a strong foundation in analytical thinking and content creation, which she has applied throughout her various roles in digital marketing and content strategy.