Beth Schacherer
About Beth Schacherer
Beth Schacherer is a Senior Leader in Enrollment Marketing at Hinge Health, specializing in member growth. With over 15 years of experience in growth marketing across healthcare, financial, and media sectors, she has developed customer-centric strategies and multi-channel engagement initiatives.
Current Role at Hinge Health
Beth Schacherer serves as the Senior Leader for Enrollment Marketing (Member Growth) at Hinge Health. In this role, she focuses on developing and implementing marketing strategies aimed at increasing member enrollment and engagement. Her work involves collaborating with various teams to enhance awareness and access to healthcare services, ensuring that members receive the necessary care.
Previous Experience in Marketing and Engagement Strategy
Before joining Hinge Health, Beth Schacherer held several key positions in marketing and engagement strategy. She worked as the Senior Director, Head of Marketing & Engagement Strategy at Bundle Benefits for four months in 2021. Prior to that, she spent four years at Castlight Health as the Senior Manager of Engagement Strategy, focusing on user experience from 2017 to 2021.
Background in Media and Client Strategy
Beth Schacherer has extensive experience in the media industry, particularly with Gannett | USA TODAY NETWORK. She worked there in various roles, including Marketing Manager from 2005 to 2010, Head of Department in the Direct Response Center from 2010 to 2012, and Senior Exec in Client Strategy from 2012 to 2014. Her background in this sector has contributed to her expertise in client strategy and marketing.
Education and Expertise
Beth Schacherer earned a Bachelor of Arts (B.A.) degree in Mass Communication/Media Studies from Eastern Kentucky University. With over 15 years of experience in growth marketing and communications, she specializes in creating multi-channel member engagement marketing strategies. Her approach focuses on customer-centric go-to-market strategies that enhance member awareness and access to care.
Proven Track Record Across Industries
Beth Schacherer has a proven track record in the healthcare, financial, and media industries. Her diverse experience includes roles that emphasize strategic marketing and engagement, showcasing her ability to adapt and thrive in various sectors. This breadth of experience supports her current efforts in enhancing member growth and engagement at Hinge Health.